My path to copywriting didn’t begin until I attended the halls of CSU Long Beach's creative writing program. There, I discovered a fundamental truth that would reshape my career. That being every compelling piece of writing, whether it's a gripping novel, an evocative poem, or a conversion driving product description, hinges on two critical elements. Knowing your audience intimately and weaving a narrative that refuses to let them go.

While the students around me were mastering the intricacies of character development and narrative tension, I was forging the foundational skills that would transform me into a results-driven copywriter. Those late nights crafting short stories taught me to hook readers within the first sentence. Poetry workshops showed me how to distill complex emotions into powerful, concise language. Fiction seminars revealed the art of guiding readers through a carefully orchestrated journey toward an inevitable, satisfying conclusion.

Now, I bring that same storytelling mastery to every project, whether I'm crafting email sequences that build anticipation, writing product descriptions that paint vivid pictures of transformation, or persuading readers into much anticipated buyers. My creative writing foundation gives me an edge that purely technical copywriters often lack. That being the ability to create genuine emotional resonance while maintaining laser focus on the bottom line.

In the copywriting world, converting an ordinary life into something bigger is more possible than most think. And getting readers there? That's where art meets commerce, and where my unique background truly shines.